Media language 

The first key convention that shows the audience that this is an advert is the logo of Lucozade, it is well shown in a vibrate yellow colour. The slogan also is  "#IBELIEVE" which shows the viewers if you believe you can succeed.The image on the back shows Gareth bale which is a footballer. He is the centre image so it is very focussed on him. In  the image he looks very serious and dedicated to what he is doing. The layout of the ad is the Gareth bale is placed on the right and his details above and the other detail of  the energy drink is placed on the left and the actual drink is placed right next to Gareth which makes people see the drink. Also the football fans will be able to see this because Gareth bale is a footballer so they are more likely to see it and buy the product. I think that's why they used Gareth bale as a model.


Institution
The major institution behind this advert is lucozade that is advertising their drink and getting people to model to get notice since their are many drink companies to compete with so they are trying to get notice as much as they can.



Audience  

The audience this company is going for is young adults or athletes people who do a lot of sports or just fans of famous athletes i think is the percentage of male and female would be males 60% and females 40%. I think this is mostly aimed for young adults and teenagers since their the fans of most athletes also teenagers need more energy so they would be bond to have some locozade.