locazade media

media language:The first key convention that tells the audience that this is an advert is the logo on the Locozade bottle which is shown where Gareth bale is. Also the slogan which is hash tag ibelieve. In the advert Gareth bale is shown as a centre  image also Gareth bale is a well known footballer so more football fans would see this and be more interested in their energy drink because locozade has many rivals for energy drinks so by getting someone well known and famous gets them more attention then most other energy drink company.Also the heading which says lucozade sport hydrates and fuels you is like advertising/self advertise.The layout on this advert is Gareth bale on the right next to the energy drink and details and advertisement on the left of the advert.They company had purposely put Gareth bale next to the drink to give it more attention.The layout has also have certain types of colour that are only on the lucozade bottle for the drink to be noticed while being advertised/giving more attention.Also in this particular image Gareth bale is seemed to be very determined and serious in this image which is shown on the advertisement.

Institution  
The major institution for this advert is locozade an energy drink product.It is rivals with many other energy drink product so it is getting more famous people to get the public noticing them then the other drink company.



Audience  

The audience this company is going for is young adults or athletes people who do a lot of sports or just fans of famous athletes i think is the percentage of male and female would be males 60% and females 40%. I think this is mostly aimed for young adults and teenagers since their the fans of most athletes also teenagers need more energy so they would be bond to have some locozade.