Set the scene, gives us an idea of where the story is set and what the stories about.

Establishing shot

Tells you the person is feeling sad, makes the person look small and weak.

high angle shot

focuses the audience attention on the F, making it seem very bad but important.

Extreme close up 

Shows how the character is feeling , makes the feel bad. focuses on the character. 

close up

taken from the side, so you cant see her face, but still know what she is doing.

unusual shot 

shows characters emotion at the paper, because you can see the paper. 

medium shot

long shot  shows the character full body, as she holds up the paper.

over the shoulder 

show that the character is having a conversation with another character, about her achievement 

Media language 

The first key convention that shows the audience that this is an advert is the logo of Lucozade, it is well shown in a vibrate yellow colour. The slogan also is  "#IBELIEVE" which shows the viewers if you believe you can succeed.The image on the back shows Gareth bale which is a footballer. He is the centre image so it is very focussed on him. In  the image he looks very serious and dedicated to what he is doing. The layout of the ad is the Gareth bale is placed on the right and his details above and the other detail of  the energy drink is placed on the left and the actual drink is placed right next to Gareth which makes people see the drink. Also the football fans will be able to see this because Gareth bale is a footballer so they are more likely to see it and buy the product. I think that's why they used Gareth bale as a model.


Institution
The major institution behind this advert is lucozade that is advertising their drink and getting people to model to get notice since their are many drink companies to compete with so they are trying to get notice as much as they can.



Audience  

The audience this company is going for is young adults or athletes people who do a lot of sports or just fans of famous athletes i think is the percentage of male and female would be males 60% and females 40%. I think this is mostly aimed for young adults and teenagers since their the fans of most athletes also teenagers need more energy so they would be bond to have some locozade.

typography

shot by shot analyise

This is a medium close up shot showing the men who might be police or some type of protector of sort judging by their uniform and their posture.The medium close up shot allows the viewers to see the faces of the police or such. They look armed and intimidating with their uniform and stuff which gives me a idea they work for a very rich organisation from the armoury they get. By looking at this picture I can predict it is more into the future because in this year the military dose not own any kind of high techno stuff like this.Seeing this type of people the audience would think they work for the government and is high class. In this  juxtaposition theses police type of men were chasing were to be chasing tom cruz.






The second shot shows a abandoned car its is seen from the left side so the camera on the left. The pauses at that moment not making much of a movement until  Tom cruz comes more near then the camera pans and follows wheres he is going.In this seen tom cruz is seen to be running away from the police officers and trying to escape from them near the end tom cruz gives a slightly panicked facial expression which gives me the idea he was near to be trapped in that situation.In this picture is shown a long shot.





















In this shot shows a median close up on tom cruz face to show the emotion of the character at that moment.In the picture he looks worried and kinda puzzled look on him showing emotions his worried and slightly distressed   like he dose not know what his next move may be. The focus is mainly on him as the rest of the background is blurred showing his direct emotions.

fruit bowl

locazade media

media language:The first key convention that tells the audience that this is an advert is the logo on the Locozade bottle which is shown where Gareth bale is. Also the slogan which is hash tag ibelieve. In the advert Gareth bale is shown as a centre  image also Gareth bale is a well known footballer so more football fans would see this and be more interested in their energy drink because locozade has many rivals for energy drinks so by getting someone well known and famous gets them more attention then most other energy drink company.Also the heading which says lucozade sport hydrates and fuels you is like advertising/self advertise.The layout on this advert is Gareth bale on the right next to the energy drink and details and advertisement on the left of the advert.They company had purposely put Gareth bale next to the drink to give it more attention.The layout has also have certain types of colour that are only on the lucozade bottle for the drink to be noticed while being advertised/giving more attention.Also in this particular image Gareth bale is seemed to be very determined and serious in this image which is shown on the advertisement.

Institution  
The major institution for this advert is locozade an energy drink product.It is rivals with many other energy drink product so it is getting more famous people to get the public noticing them then the other drink company.



Audience  

The audience this company is going for is young adults or athletes people who do a lot of sports or just fans of famous athletes i think is the percentage of male and female would be males 60% and females 40%. I think this is mostly aimed for young adults and teenagers since their the fans of most athletes also teenagers need more energy so they would be bond to have some locozade.

summer hw

BBC NEWS AT 10

1) The key information about the programme:

·                BBC News at 10 is broadcasted on channels 501 and 503

·                Time: Monday to Sunday at 10pm

·                The presenters are Huw Edwards, Fiona Bruce and George Alagiah Michael Buerk and Peter Sissons. The ones in bold are Launch presenters.

·                The average viewing figures are 4.9 million each night.

·                The programme has won the people’s choice and the judges' award many times.

• A video clip from YouTube of the show:

·                The logo/brand identity of the programme:

2) The institution behind the programme – this is usually the TV channel it is broadcast on. Find out:

1) The channel was first launched on 14th September 1970 but at 9pm on the 16th October 2000 it was then changed to BBC News at 10

2) The founder of this programme is John Reith; however the person in charge (Director) - General Mark Thompson. 

3) The channel is famous for the different new topics they talk about worldwide; it is the most well known news channel in the U.K.

4)  The channel logo:

A YouTube trailer advertising a show on the channel:

Any other information about the channel you can find:

The most common rental scams involve a rogue landlord renting out a property that isn’t theirs to rent. Some conmen may do this by breaking into an empty property and then holding viewings for multiple prospective tenants. They will take deposits from as many as possible and then disappear without trace.

Another variation of this targets people who are moving to the UK and won’t be able to view their rental property before moving in. Adverts will be placed online and again deposits will be taken via online banking or wire transfer. Victims of this scam will then arrive in the UK and suddenly find they have nowhere to live.

The simplest way to avoid these kinds of scams is to do some background research on the landlord or agent renting the property. Make sure you have their full address and contact details. If they’re from a company see if you can find some positive feedback about them online. Many estate agents are part of the Safe Agent Scheme which is designed to give tenants some peace of mind.

3) The target audience

I think BBC One at 10 is targeted mainly at adults and specific teens because it’s about what’s happening in the world such as war and political issues so it isn’t suitable for small children. 37% teens and 63% adults’ females and males 50% - 50%

4) The running order for three separate editions of the programme. Watch at least 20 minutes of the programme on THREE separate days and write down the following:

24/08/2014

The news story I chose was about a journalist that was brutally murdered for having a brother in the US military. I think that they started with the national stories first and then moved onto the stories around the world because people are usually more concerned about what’s happening in their own area/ country.

25/08/2014

The news story for the date stated above was about the meeting with the Scottish government about Scotland becoming a independent country and the debate went smoothly, Alex handled the questions really well however not everyone in Scotland agrees that Scotland should be an independent country because of the money and the resources.

27/08/2014

Today the first story was about how 100's of children were sexually abused in Rotherham and only the council leader had resigned. A victim said that the police and council haven't done anything to help she said that they let the guy go without charge. One child has been brutally murdered after being abused.

The second story is about how in Syria the boys over 14 are preparing to go to fight in war. The war seems to have changed into several different conflicts. The war began due to short and long term causes.